A big chunk of the people who join gyms stop going after a month or two. Gym equipment is also really expensive. I'd be surprised if the average gym could stay in business very long if infrequent exercisers weren't subsidizing more regular gym-goers via long-term membership contracts.
Which also explains the lame high-pressure sales act. When you walk in the door, they already know there's a good chance they'll be taking your money for a service you'll barely ever use. You avoid being this kind of rube by being somebody who will derive enormous benefit the gym instead, in which case manipulating you into joining is for your own good.
Which also explains the lame high-pressure sales act. When you walk in the door, they already know there's a good chance they'll be taking your money for a service you'll barely ever use. You avoid being this kind of rube by being somebody who will derive enormous benefit the gym instead, in which case manipulating you into joining is for your own good.