The fact that it's designed only for right-handed people is what turns me off (as well as my wife, who is also a leftie). Holding a book or tablet with my right hand just feels alien.
> You can turn the page with either the touch display or physical buttons, and a built-in accelerometer detects whether you are reading with your left or right hand — automatically rotating the page (and page turn buttons) to match. [1]
Look at the last photo in that same article. If you're holding it with your left hand, the cover is on upside-down. Also, every photo in every article I've seen, as well as Amazon's own marketing, shows it held in the right hand only. It's clearly a device designed for right-handed people. I realize that's the world we live in, but this is the only reading device I've seen on the market that favors one group of people over another.