>As a cyclist, I have given up trying to educate my fellow cyclists, and generally won't ride with others anymore.
I don't know about the bay area, but in my city you can't really group ride, bike roads are single lanes. Yet people ride side by side all the time.
Personally, I found the best way to change the culture is to show an example. There is clearly an ongoing bicycle boom, and it shows many just follow the customs e.g. dashing through reds is acceptable (which is debatable) but it quickly turns out stopping for 20 seconds is not that big of a problem.
It is quite interesting though, the same people would never do that in a car.
I don't know about the bay area, but in my city you can't really group ride, bike roads are single lanes. Yet people ride side by side all the time.
Personally, I found the best way to change the culture is to show an example. There is clearly an ongoing bicycle boom, and it shows many just follow the customs e.g. dashing through reds is acceptable (which is debatable) but it quickly turns out stopping for 20 seconds is not that big of a problem. It is quite interesting though, the same people would never do that in a car.