The cookie thing is definitely a different matter. I was referring to the portion that is making all the headlines, which is Facebook "giving advertisers names and ages of people who clicked ads" (see http://www.businessinsider.com/facebook-myspace-busted-for-t... ). They did no such thing.
You can't put it past big co's (or even small co's, and individuals) to come up with the strategy:
1. We'll do this naughty thing
2. We'll make it look accidental
3. Then if anyone finds out, we'll pretend to be bumpkins
It's a classic foil. Basically, it's a reverse pool shark hustle.