I don't blame the college kids. At least right now, our capitalist society deems their brains are better spent finding the next good $10M trade as opposed to helping ship Office 2010 or becoming grad students in math / physics / CS.
I don't consider shipping Office 2010 a lofty goal... Come on, we are trying to make the world a better place.
As someone currently doing two migrations from Outlook (I finally got approval to get rid of Windows on my corporate notebook and my wife is moving her Exchange-based mail to an IMAP server) I can say any shipment of Office 2010 prevented means at least one more happy person ;-)
As for the other options, making the next 10M trade or becoming a grad student, I think you should follow your heart.