Can't speak for everyone, but personally I just got tired of Snap's bad UX and moved to a different platform.
Now a lot of my friends have moved to Discord, WhatsApp, and Slack. Really been digging Discord lately, wish they had some way to make money I believed would work so I knew they were going to be around for a while.
No one wants to pay for things anymore so what we have is a cycle of good tech that runs on investor money and makes none on it's own and then it gets sold to microsoft or whoever and they attempt to turn it in to something that makes money on it's own without charging for the service until everyone gets so sick of the product they move to the next new thing.
Now a lot of my friends have moved to Discord, WhatsApp, and Slack. Really been digging Discord lately, wish they had some way to make money I believed would work so I knew they were going to be around for a while.