The longer term plan for tubermap, was to essentially have the site be a way of people determining where they should live based on commute times, cost of rent etc.
In that sense what you're calling an ad would actually be the primary purpose of the site, i.e. you'd go and look for apartments now you've figured out (based on that pricing information) where makes sense.
It just never actually materialized because, well, other projects, jobs, etc. The beta version has rent pricing but it was inaccurate due to people selling parking spaces as 1 bedroom flats on APIs etc.
So it's more like kernel.org having a link to lwn.net or something. No-one actually uses the site for navigation because there are better tools for that.
You'll note that none of my sites have third party ad networks, analytics, any of that nonsense. If I use CDN's anywhere subresource integrity should be on but there might be some older stuff that doesn't.
Sorry for throwing that curve ball, but to my excuse you do have your site in your profile :)
I still think that definition is unworkable. What "the user wants to do" isn't even an objective measure. Is VIM malware because it includes s message urging the user to donate to charity, which is unrelated to it'd purpose as an editor? Is apt-get malware because it included an Easter egg? By that definition, the answer is both yes and no, since it depends on who is using it wanting that or not.
When Microsoft put live tiles and telemetry in Windows, whoever signed off on that knew they were crossing a line.
It doesn't need to be defined that strictly. The OP talks about FM radio adverts. An announcer telling you that a new song like, exists, could be construed in some sense to be an advert, just as my profile telling you that I am indeed a software developer could be.
But that's not really what's pissing people off and abusing their attention here.
