Is that not then a case of making an effort to keep in contact with those friendships you value? I still use messaging apps to facilitate communication but I opt out of the social 'media'. Instead of sharing media we should be sharing our thoughts, feelings and experiences. Those who want to contact me can easily do so. Group chats are another big time sink that I try to avoid by muting the ones filled with spam, keeping the most relevant ones unmuted for upcoming social events.