It's great to see the ideas like CI trickle into the that startup world at large, to the point where we have VC blogging about it.
The thing that's amazing to me is that anyone would choose to NOT work like this. If you are web-based startup and cannot do multiple deployments a day, or you don't empower ever last person on your technical team to do a production deploy, you are at a serious competitive dis-advantage.
There is a difference between CI and Continuous deployment. CI can just mean you continuously build/run tests/deploy to staging(may be). The article talks about continuous deployment to production.
The thing that's amazing to me is that anyone would choose to NOT work like this. If you are web-based startup and cannot do multiple deployments a day, or you don't empower ever last person on your technical team to do a production deploy, you are at a serious competitive dis-advantage.