for liberal definitions of "competing" The only similar cloud services are from Microsoft and Google and they are about the same price, definitely not "a song" territory.
I meant that given your app works within the restrictions of GAE you get the benefit of a lot of brainpower from men with long beards.
Maybe the association was temporal as I'd just finished watching an IO presentation about how to scheme data for appengine where the detail was primarily the same as Bezos' first few paragraphs.