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> it’s good to have a reminder that at the end of the day it’s not the borg.

The impression I always got was more like a mid-to-late USSR than the Borg (in structure rather than efficacy, the USSR didn't work, apple does). Everyone in the Borg is (supposed to be) identical, whereas Apple seems like a structure of lots of groups of often brilliant people working in seperate-but-equal subtrees, working under a (especially under Jobs) ideologically-inspired dictator from the top down. The way Apple are fairly reticent to document what they make partly informs the comparison.



I think their reticence to document is more a function of how long they’ve been able to get away with not doing it. Almost every engineering culture that finds that balance unfortunately embraces it.




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