To add a datapoint, I've used adblock forever, but in places where I do see ads I've never had the thought to click on them, just get past them as quickly as possible.
Other people in my family however have bought things through Instagram/Facebook ads, so there are at least SOME people buying things through ads. They also have never bothered to install adblock.
Conversion rates for ads are super small in my experience anyway so driving conversion up should(?) balance the price out the price of people using adblock who would not see anything, and would not click if they did.
To add a datapoint, I've used adblock forever, but in places where I do see ads I've never had the thought to click on them, just get past them as quickly as possible.
Other people in my family however have bought things through Instagram/Facebook ads, so there are at least SOME people buying things through ads. They also have never bothered to install adblock.
Conversion rates for ads are super small in my experience anyway so driving conversion up should(?) balance the price out the price of people using adblock who would not see anything, and would not click if they did.