I heavily disagree, especially in current times. "small startup" culture happens outside of tech hubs if you look, especially anywhere that's close to a state university with any substantial CS program. Trying to recruit new grads as a small company in an ok-but-not-hub city means bending some QOL considerations, especially in demand jobs like devs.
"Small startup"s are the last place I'd look for the kind of work-life balance required to actually enjoy the fruits of one's labor. You're trading a stable work week for perks at that point--differently bad work environments, in this context.