I'd go so far as to say that for a decade advertisers and social media experts have been given a more or less free ride.
It's often not the companies themselves who manages the ad buy, it's agencies who only knows how to click around in Facebook or Google AdWord. They have NO IDEA how to run an effective ad campaign or how to buy ad space.
The advertisers just see the numbers the agencies gives them, and in self defence user privacy is attacked and not the competency of the ad agencies.
I'd go so far as to say that for a decade advertisers and social media experts have been given a more or less free ride.
It's often not the companies themselves who manages the ad buy, it's agencies who only knows how to click around in Facebook or Google AdWord. They have NO IDEA how to run an effective ad campaign or how to buy ad space.
The advertisers just see the numbers the agencies gives them, and in self defence user privacy is attacked and not the competency of the ad agencies.