Perhaps facebook could advertise to me using the data that I have put into their site directly rather than snooping on me on other websites through cookies.
Exactly. On instagram, I follow and like content on the d&d and 3dprinting hashtags, so show me related ads. But don't try and follow me around the internet to see what other sites I visit. This allows them to still personalize ads without me feeling that there is a private investigator tailing me everywhere I go.