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Just around that time, I remember seeing facebook and twitter stickers on various stores in malls (with the 'slug' name of the business). I was a bit surprised. Why would you bring your customers to your twitter profile instead of your own homepage? Who says that most people are even using these websites? At the time I never used Twitter and to me Facebook was just a boring place (it still is). At best they were just glorified forums. It would be really strange if a business directed customers to the business profile on a random internet forum.

But I guess for the "normies" it was not just another forum. It was the internet. The internet to them was just facebook and twitter.

People also started using terms like "Social Media" as if it was a new thing. This made no sense to me because the internet was always social. I used to spend a lot of time in forums and chat room in the 2000s. So like, what are these people talking about?



It seems like a giant confidence game to this day. 80% of adults in the US don’t use Twitter, and of those that do, only a much smaller number are regular users, and an even smaller percentage care to follow brands, which most people rightly see as opt-in advertising. The timeline algorithm makes it even less likely that the pointless post from @reebok is going to reach many people, probably nothing close to the amount of free irl advertising that they gave to Twitter and Facebook.


Yes I’ve poked at twitter a few times but never saw the point. Have been drowned by news of them for almost a decade, right? Self promoters and journalists just desperate for “engagement” to their own detriment.


What shook me even more was seeing companies hire people for the sole purpose of crafting tweets. They call it "PR".




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