This probably sounds as if I'm ignoring you, perhaps rudely. That's not entirely false. I heard so many people insist that some part of our business plan was irrelevant to the rest, it's really difficult to still really pay attention.

The lesson from that is that if you want to change ISO's ways, you have to not sound like n previous people and trigger that reflex. Because ISO employs people who are much more polite than I am, but they too will stop listening if you sound like too many people they've rejected before, because that's a human reflex.