Money can buy stuff. Apple forgoing some, in my opinion, minor tracking and ads stuff in the grand scheme of things, garners it a ton of goodwill among the tech and gadget communities.
Facebook gets hated far more than is necessary. As if it’s some evil far worse than other companies. Even just other major tech companies.
Amazon somehow is able to maintain a decent enough reputation. The disdain for Amazon is far less than Microsoft on HN. Or in general where people don’t care about Microsoft but are more or less okay or better with Amazon.
This is all anecdotal and my personal opinion of how big tech is viewed.
The big difference is Amazon consistently focuses on the customer. That is their big thing. Notice that the criticism is never about what Amazon does for/to customers, but about other players: delivery partners, employees, rival sellers. Where the customer does suffer (IME very rarely) it is due to a failure (e.g. not keeping up with scams on their marketplace) and not malice (actively spending engineering effort to make the product worse for consumers, see Microsoft Windows, or promoting engagement at the expense of society). Meta is actively thwarting international attempts to hold genocidal regimes accountable, so I think they deserve the hate they get. https://www.bloomberg.com/news/articles/2021-10-28/facebook-...
It’s frustrating with Microsoft because the bad behavior is completely unnecessary. They are torching their reputation and goodwill for what can only be marginal gains in usage share for a free product, that might ultimately lead to showing slightly more ads.
At least when Amazon screws over business partners, it is on my behalf (in the form of cheaper or better goods and services - Amazon Basics being a great example). When Microsoft screws someone they screw me. When Facebook screws someone, they screw me (or they did, before I deleted my account, good riddance).
Facebook gets hated far more than is necessary. As if it’s some evil far worse than other companies. Even just other major tech companies.
Amazon somehow is able to maintain a decent enough reputation. The disdain for Amazon is far less than Microsoft on HN. Or in general where people don’t care about Microsoft but are more or less okay or better with Amazon.
This is all anecdotal and my personal opinion of how big tech is viewed.