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For Apple, which has a market cap of over $3 trillion, the $10B from Google is the equivalent of sofa cushion money.

Apple isn’t going do any favors for Google for a measly $10B.

It’s much more meaningful for Google and Google knows it. For them, it’s a bargain, as it gives its advertisers access to customers who actually spend money.



You're comparing income with market cap. Apple's net income in 2021 was around $100B of which $10B is a significant sum.




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