It's not perfect but you can look at average revenue per user on Facebook. There are huge differences based on the country (note this is quarterly):
Q4 '20
Worldwide: 10.14
US: 53.56
Europe: 16.87
Asia Pacific: 4.05
Rest of world: 2.77
So you're worth just over $200 a year. This has gone up a lot over time and is considerably higher than other social networks. Just a year ago, it was 41.41 (23% less) and a year before that is was 34.86 (15% less).
It's harder to do a comparison to google, but I'm sure you're very valuable to them as well, increasingly so.
Maybe, but I'm not sure a working professional adult is an ad-clicker, and I'm not sure that the ads they click on can con them into doing something they wouldn't normally do very often.
> Maybe, but I'm not sure a working professional adult is an ad-clicker, and I'm not sure that the ads they click on can con them into doing something they wouldn't normally do very often.
As a working professional adult, who has access to many others working professional adults, I assure you, ads work.
You’re simplifying ads to a barebones click to rate exchange. Ads are way more subtle than that.
I don't doubt they work. I doubt the margin of work done by facebook ads on working professional adults over the work of ads that they are exposed to through other means and by word of mouth. And not that that margin doesn't exist and not that it's not worthwhile to advertise on facebook, but the doubt is that as compared to any other demographic being advertised to that it's worth so much more.
Advertising to impulsive spenders is worth more than advertising to less impulsive spenders. Less impulsive spenders are informed by ads, more impulsive spenders are convinced by ads.
Ads are extremely successful for high-ticket offers. If you'll selling a multi-thousand dollar product or service, you can afford a lot of impressions to get just the few clicks that convert for you.
Q4 '20
Worldwide: 10.14
US: 53.56
Europe: 16.87
Asia Pacific: 4.05
Rest of world: 2.77
So you're worth just over $200 a year. This has gone up a lot over time and is considerably higher than other social networks. Just a year ago, it was 41.41 (23% less) and a year before that is was 34.86 (15% less).
It's harder to do a comparison to google, but I'm sure you're very valuable to them as well, increasingly so.
https://www.statista.com/statistics/251328/facebooks-average...