Language X is better than language Y is blog posts are incredibly boring. No one actually cares what the author thinks - Rails devs will agree, JS devs will disagree, and no one else will care. But there's a great lesson here nonetheless.
When you're running a startup, and you're at that critical stage after launching when you're trying to get traction, getting people to see you exist is key.
reviewbunny sells a service for developers who want to get an email digest of their pending PRs at the end of the day. The notification emails that Github and Gitlab send aren't particularly clear, and setting up mail rules to mark them as important doesn't work for everyone, especially if you're working on multiple projects at once. So the author set out to make a product to solve that pain point. Writing a controversial blog post has got them to the top of HN's front page, which is awesome, and if the graph at the bottom of the homepage is correct it's won them 2 new organisations and a few new users since the article was posted. Amazing stuff. That's exactly what founders should be doing.
Maybe if it was a little less controversial those numbers would be higher, but there's no way to tell. Nevertheless, this is a fine example of 'content marketing' in my opinion. Well played. And I say that as a JS dev. :)
When you're running a startup, and you're at that critical stage after launching when you're trying to get traction, getting people to see you exist is key.
reviewbunny sells a service for developers who want to get an email digest of their pending PRs at the end of the day. The notification emails that Github and Gitlab send aren't particularly clear, and setting up mail rules to mark them as important doesn't work for everyone, especially if you're working on multiple projects at once. So the author set out to make a product to solve that pain point. Writing a controversial blog post has got them to the top of HN's front page, which is awesome, and if the graph at the bottom of the homepage is correct it's won them 2 new organisations and a few new users since the article was posted. Amazing stuff. That's exactly what founders should be doing.
Maybe if it was a little less controversial those numbers would be higher, but there's no way to tell. Nevertheless, this is a fine example of 'content marketing' in my opinion. Well played. And I say that as a JS dev. :)