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So here's how IDFA works.

User logs in to the Facebook app, and Facebook ties the user's IDFA to their Facebook account.

User opens non-Facebook app X that uses the Facebook SDK for ads/tracking. App X sends the IDFA to Facebook, who then looks it up in their database and sees it on your account. They can now tie all user activity tracked by app X to the user's Facebook account.

Without IDFA, this kind of cross-app tracking becomes considerably more difficult.



Great explanation. Do you know of any resources where I can learn more about this? I find it really interesting.




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