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Zaslov and Discover got to where they are with low budget reality TV and "hard news" means expensive up front investigation. My skeptical take is that this is more about brand positioning.

> "It has become such a fixture on every channel and network that its impact has become lost on the audience."

Banner blindness makes sense as a motivation. If authority to use it is too decentralized then it's a tragedy of the commons situation. Every reporter / section editor wants their story to get visibility.



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