When a company describes their purpose to "push humanity further" it gives the impression that the main function of the company is to procure investment and foster a narrative-based exit. "Storybook" organizations are more financial instruments than actual firms. They cover themselves in "innovation theater" to provide the impression of a technology too complex and innovative to price future cash flows, giving them license to over-indulge in "potential" successes within their projections. The story, rather than the firm becomes the main basis of value.