For people who can't afford the ticket, there can be special prices. For example in my hometown, people with low-income pay less. Kids from low-income families pay nothing.
The new ticket for Germany makes everyone happy. No-one will leave the country because of that. In this moment I'm using it here in Munich, I paid the full price. I'm happy, even though I'm also highly taxed. It's progress to give everybody the option for affordable and simple public transport throughout Germany.