Why do people hate the free market when it doesn't suit them?

Since when does the free market mean Google can't say "non-transferrable ticket, intended for developers only"?

But as long as Google will sell anyone a ticket and allows the tickets to be transferable, you can't be upset about someone reselling tickets.

Looks like they aren't transferrable[1]:

"Tickets may only be used by original purchaser. Tickets may not be resold. The resale of a ticket will render the ticket null and void without any responsibility to Google."

[1] https://developers.google.com/events/io/ticket-terms

Why not?

I can support free speech while still being upset by bigoted speech.