> When we fill out profiles, we naturally try to highlight some parts of ourselves and hide others.
Sure, but this is not unique to dating sites. When meeting anyone on a first date IRL we present the best version of ourselves. It takes time for people to get to know each other, and whether they first meet online or in a bar is not much different. Meeting IRL obviously has more signals than seeing a digital profile, but a digital profile is somewhere in between a glance and a wink at a bar, and having an in-person conversation with someone.
The really insidious aspect of dating sites is how exploitative they can be, and "they only stay in business by keeping you single" is fairly accurate. On Tinder, you never truly know whether you're not getting likes because of your profile, or because their algorithm has decided to effectively shadowban you. Your only option would be to buy boost packs and super-likes to even get a chance to be seen.
There's a large market opportunity for a dating site that is actually transparent and not exploitative.
The problem in Korea at least isn't with meeting people (well, for 80% of the population), it is young couples feeling they can't meet the finances required to satisfy social norms, and thus deciding to delay the marriage-kids sequence indefinitely.
Several of my coworkers had been dating for 5+ years, but they were only making $50k annually (early career engineers). The socially expected family-sized condo costs $500k to $1M, and the young couple is expected to buy and furnish it before their wedding.
Sure, but this is not unique to dating sites. When meeting anyone on a first date IRL we present the best version of ourselves. It takes time for people to get to know each other, and whether they first meet online or in a bar is not much different. Meeting IRL obviously has more signals than seeing a digital profile, but a digital profile is somewhere in between a glance and a wink at a bar, and having an in-person conversation with someone.
The really insidious aspect of dating sites is how exploitative they can be, and "they only stay in business by keeping you single" is fairly accurate. On Tinder, you never truly know whether you're not getting likes because of your profile, or because their algorithm has decided to effectively shadowban you. Your only option would be to buy boost packs and super-likes to even get a chance to be seen.
There's a large market opportunity for a dating site that is actually transparent and not exploitative.