With the way dating apps work, you’ve gotta try to make an impression because they make users feel embarrassed for choice. If your profile is basically the same as everybody else’s you’re probably gonna get swiped left unless you’ve got outstanding looks and/or eye-catching photos.

Just put yourself in the shoes of someone who might see your profile. If I’m a bearded guy who enjoys hiking, Netflix, and IPAs what reason do they have to swipe right on me compared to the other 50 bearded guys who also enjoy hiking, Netflix, and IPAs?