The point of these dating apps is to make it much quicker to meet a potential long-term match, and thousands of people then end up marrying that someone after putting in the effort. I think as person who's used these apps can attest, finding someone who's a good long-term fit and then establishing a relationship is still a great deal of effort even with these apps.
I think that's the point being made. Those that put in effort will get something out of Tinder etc., but the bar of entry is so low that the high effort user base gets diluted and makes using the service less rewarding for other high effort users.
