Maybe for some people. Personally I don’t find it very interesting. From the people I know on Instagram, the pictures they take and the stories they write are extremely curated and artificial.
It’s like deciding to date a famous actress based on a character she played in a movie. She may look like the character but personality and interest-wise she’s unlikely to be anything even remotely resembling the character!
This really takes the artificiality of the dating profile and explodes it to an incredible degree. I’d much rather meet someone through a common interest and start dating organically. That’s basically what the article is saying is coming back.