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But then the 10k is meaningless.

"Anyone who can convince the Lego Group", that could be said of any product/company!

It's like saying "anyone who can convince Netflix can launch a new TV Show".



It's just screening the clearly not-good-enough designs so that Lego employees don't have to review everything.


it also shows the market potential: 10000 people would buy this set. sure not all of them will buy it, but it's certainly a useful metric.


It’s not meaningless, it’s just an initial filter to show there’s at least some amount of interest in it.

No sense reviewing proposals for sets that can’t even get 10,000 people interested.




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