That one visual is far better than the original article, which blithers about this change without showing it.
It's not even clear how that package is used. Do you invert it and snap open the brown plastic flap, or what? Was that just concept art, or did they actually sell that.
What they seem to be selling now is a minor mod to the 19th century design.[1]
Agree that the picture is worth a 1000 words, but per kingkongjaffa, one is a squeezy bottle while the other is a robust tin.
My dad used to have dozens of the tins in his shed, each holding a collection of screws, washers, resistors, capacitors, bolts etc 'that will come in useful one day'. I still can't see the tins without thinking of his re-use collections. That's my biggest gripe with the new container: it's a single-use throw-away plastic thing. The traditionalist press in the UK is also upset by the new image: stylised logo, compared with a 'proper' picture of a sleepy lion surrounded by bees.
Haha, I think every household in the UK had these tins filled with screws :D
The tins keep the old branding, for now.
Only the squeezies get the new branding.
I don't get that they went from a serif to a lifeless san-serif font on a vintage brand like Lyle's, though. It loses a lot of soul with that transition and wasn't necessary.
Its a plastic squeezy bottle, the brown cap has a lid section that opens and theres a hole membrane, you squeeze the side and this pushes the contents through the membrane.
It's not even clear how that package is used. Do you invert it and snap open the brown plastic flap, or what? Was that just concept art, or did they actually sell that.
What they seem to be selling now is a minor mod to the 19th century design.[1]
[1] https://www.amazon.com/Lyles-Squeezy-Golden-Syrup-325g/dp/B0...