I heard all this hubbub about Mint going away, but I think it just rebranded. Now it’s part of the Credit Karma app and it still works, my accounts are all still there.
It reminds of the HBO/Max thing. Seems like a braindead decision to try to force all of your customers to install a new app to keep existing functionality. It’s like acquiring all your customers all over again. You’re bound to lose a bunch. Even if it’s downstream of some corporate reorganization, why not keep both apps around in the App Store and just update the branding? If there’s a technical migration happening, even if it’s a totally new code base, can you not ship that as an update and just exist in the App Store under multiple names?
JustEat (European food delivery app) did this right. They acquired a bunch of companies, pyszne.pl, takeout.com, whatever the German one was called, and just replaced all their apps with the one they already had. The branding stayed the same, the Polish app for example is still called pyszne.pl and the JustEat branding is completely absent here, but all of these apps have the same UI and use the same backend. You can see this very clearly if you go to another country and open your local app, it's just going to work.
It reminds of the HBO/Max thing. Seems like a braindead decision to try to force all of your customers to install a new app to keep existing functionality. It’s like acquiring all your customers all over again. You’re bound to lose a bunch. Even if it’s downstream of some corporate reorganization, why not keep both apps around in the App Store and just update the branding? If there’s a technical migration happening, even if it’s a totally new code base, can you not ship that as an update and just exist in the App Store under multiple names?