Only the most frugal and businesses are thinking about that tariff. Ads for these excessively large "utility" vehicles (which have sacrificed bed size for cabin comfort and are often not 4WD) are very indicative. They don't talk about price (and when they do, it's focused on credit terms rather than the capital cost). They talk about power, lifestyle, and giving the perception of masculinity. That is why people buy these vehicles, and that is the mindset that drives their size.
That's part of it, but not all: it depends on the buyer. People buying big trucks as a fashion statement are definitely doing it for this reason, but there's people who genuinely need trucks, and they're all bitching and complaining about 1) trucks costing $50k-100k because they're basically luxury vehicles and they don't make cheap, utilitarian versions any more, and also because all those fashion-statement buyers have driven up demand, and 2) that there aren't any small pickups available now, since many of them need a truck, but not a big truck. Some people have even taken to importing 25+ year old Japanese "kei" trucks (very very small utility trucks used in Japan) as "historic" vehicles and using those, but it seems some states are now trying to clamp down on this.
Isn't it almost cosmically funny that the response to people who do want small trucks is to try banning the kei trucks, often over claims of "safety"?
Weird that the more unsafe (to everyone else) and wasteful and polluting but also more profitable to industry modern trucks and SUVs are legal in their place!
The loophole for the kei trucks is that they're more than 25 years old, so they get "antique car" status in most places (except where they're now stamping that out of course). But lots of other antique cars are allowed on the road, and while kei trucks are inherently unsafe (they don't conform to federal safety laws and don't have any real crumple zones because of their size), the other antique cars are also just as unsafe, if not more so. But you don't see any of these places trying to ban people from driving their antique Model T or '55 Chevy.
We've got the Maverick hybird which does 99% of the farm stuff.
And we also have a tow equipped expedition that we use when we need to haul horses or the big trailer. The expedition also comes in handy when we regularly haul 6+ people.
I've had the need for a gooseneck trailer maybe once in the last decade.
I don't think that's right. They don't get imported, period. I would love a small truck right now - I have a relatively rural property with lots of yard waste. I would make use of a pickup bed probably every weekend if I had one, but a small pickup truck simply doesn't exist in the market. Everything is a giant extended cab. I don't think I'm the only one with this need. There's nothing new out there that meets this need and there's not a lot used either.
I'm not talking going to a different class car I'm talking when the given model inflates in size with a new generation. Some people still drive trucks from the 70s and 80s in california. They are remarkably tiny compared to trucks today, like a 1970s F150 seems smaller than a modern light truck like a tacoma, definitely lifted a lot less too based on a couple examples I've seen I assume to be relatively stock specs given the similarity.
There are not many van or wagon options left in the US anymore. It’s really just sedan, truck or SUV at this point. In Europe you have all kinds of vans and wagons for sale.
I grew up with people having vans or wagons instead of SUVs as well. It seemed like that went on even until 2008 screwed up most automakers lineups. It's hard to rule chicken or egg here: demand drying up or options drying up and therefore demand having nowhere to go but suvs and such. Seems to me its pretty obvious that options dried up before demand considering its hard to imagine selling 0 cars of a given model. Then once you go to say 10 different models of cars down to 3 or 4, what do you know, those 3 or 4 are selling more than ever for lack of other choice. Further justifying the decision to pare down the lineup. It becomes a self fulfilling prophecy at a certain point.
