No. You will almost certainly fuck it up because you're not a software company and very likely don't have a culture conducive to efficiently creating software or identifying and retaining software-related talent. Your costs will balloon and your output will pretty quickly slow to at least as much of a crawl as the vendors you're using, once attrition and tech-debt catch up with you.

If anything, you should contract with a software company that builds custom software solutions for niche businesses. But be very careful when identifying the company to go with, as a lot of them are essentially scams.