It's merely a euphamism treadmill. Propaganda wasn't always a bad word - The US was proud of it's propaganda departments in WWII. The Office of War Information was quite explicit that it was propaganda, and used the term neutrally; It had both good and bad connotations

https://en.wikipedia.org/wiki/United_States_Office_of_War_In... https://cartoonresearch.com/index.php/walt-disney-classified...