There's a whole industry based on overpriced, "limited edition" nostalgic merch. Traditionally, "prints" (i.e. posters) for bands, movies, and even individual star trek episodes are huge. If you set the limit right, you're barely limiting sales at all while convincing people what they're buying is somehow more special and worth more money.

Art of the past is cheap and plentiful. Instead of doing multiple runs of an unlimited poster and bothering to keep it in stock, you do one run can call it "limited edition". Then you move on and mine the next anniversary.

This site is unusually slick for such a venture, but Dookie is a bigger deal than most albums, and the prices correspond to that.

What they're buying _is_ more special and thus worth more. Green Day doesn't need more money but I love limited edition art from small artists.

Why? I know the art up in my home isn't up in everyone's home. I want my space to be unique. I want to be reminded of the tour, the festival, the album release, years later. I'm paying extra to support the artist I love, to have something more unique, and I'm pre paying for nostalgia in a decade.

My walls are covered in art you can't get anymore. I love it. I'll never walk into someone else's home and see that I have the same mass produced dreck up, and every piece of art on my walls is tied to a memory.

And, doing the math, I can't imagine Green Day is making any money on this. sum(editions*price) = $3826 (though I'm not including the $20/item shipping). They probably spent more than that on the website. So they get publicity, some fans get some unique merch, and everybody else gets a fun joke

What exactly is insane about it? These are all hand created, very limited production items. They all took time to develop and test.

Apologies, a little slow here (probably because I was in high school when this album came out)...what are you actually buying for those listed prices?

You get exactly what it says. For example, if you put $99 down and win the draw, you can get an actual Teddy Ruxpin that sings Chump. Or for $79 you can win a Big Mouth Billie Bass that sings Basket Case. If you click through to the previews, there are videos.

I mean I thought that at first, then thought no way because that's just a one off product but yeah, that's incredible.

If anything the prices are far too low.

I just spent a stupid amount of money for a chance at getting Teddy Ruxpin. I’m feeling remarkably dumb right now but your words make me feel better.

You only pay if you win

I’m glad there are better adults on this site. In retrospect, I should really read.

Thanks for your help!

>How do EQL launches work?

>Free to enter. You only pay if you’re selected to purchase.

https://brain.runfair.com/en-US/us/brain-green-day-having-a-...

Ah, that’s a much better deal. The wording on the main page was bad enough that I didn’t bother clicking through, since I wasn’t going to spend that much on a raffle.