To be clear, this is a raffle, and there are limited editions of each item. There is no way this is going to make money directly - it’s a fun fan engagement give away, and super creative. If I win one of 100 game boy cartridges, I will pay $39, which is probably close to the unit cost of making them, and will never pay back the software engineering time to create the cartridge. I assume most of the items are like that.