What is especially insane is people STILL praise Apple for championing "privacy" - after Snowden, after China, after Trump ... the well-engineered sunk-cost fallacy is just too potent to resist, I guess.
"End to end" protection/encryption has lost all functional meaning when the masses accepted corporations as the arbiters of "ends". No one can even respond to the argument based on technical merit, because all that remains is hollow marketing bullshit.
