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So how do we raise the costs of being an Asshole?

Increase the rate at which reputation spreads between people.

This is actually one of the goals of YC. Historically investors have often behaved like assholes to founders. But if someone maltreats a YC startup, 300 people know about it. Most investors sense this and try to at least act upstanding.

I was talking to a YC founder recently who's working on a fairly fragile idea, in the sense that it's both good and easily copyable at this stage. He was worried that if he talked to VCs about it, they might encourage someone to copy it. I could honestly tell him "they wouldn't dare."



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