As long as stock profit is the only goal then Tim Cook is the correct CEO for Apple. Bribing the president publicly and doing what ever is required to keep the cash flowing in the short term is what share holders want.
That runs out of steam eventually. Hence need a leader with Vision that is filling the pipeline for next few years.
Unfortunately. Once the money does run out, and they do get someone with Vision, then that Vision takes years to realize, so there would be a big slump in products/money where they could just collapse.
Usually it is a competitor that comes up with the new vision.
Maybe Apple is so big it just buys other people vision.
Yes and no. I agree with the general sentiment, but the market may be changing in a way that Cook, et al. aren't suited to understand. So... maybe. Even probably. But eventually there'll come a point where not having a product person high up on the org chart is going to come back and bite them in the rear end. But I have no idea of when that time will be.
I think you'd have to drill down into certain periods in their corporate history to make that argument.
IBM is now notorious for having over invested in services in the 90s/00s and thus ceded their previous technical/product expertise.
Similarly, HP bifurcated itself into product and not-product divisions.
DEC is a weird case. Both Olsen and Palmer were arguably product people, but also missed major shift in the market (personal computing and x86 ISA consolidation, respectively).
