Perhaps but what is that point and are we truly approaching it? I’m thinking a $5 bill becomes a $7-10 bill. Those prices have already changed on a lot of things (food, cars, housing, etc) so won’t really be a shock to anyone. And is still an immaterial cost versus the headache of completely shifting their provider and architecture. I don’t think the cancellations will be massive, especially if you are wise and don’t raise prices for users who are paying for near zero utilization of resources. Those users are always most at risk of cancellation. Any time you email them some number of them will cancel. It’s best to not communicate much at all with this cohort. Every time you talk to them you’re reminding them “oh I am paying them for something I don’t use” and so they will login and cancel.