I would have thought that to be the case too ... I know all about the exciting Xiaomi cars (e.g.) but I grew up in the era of the Chinese brand being "low quality". We're well beyond that now and have been for probably a decade. And don't get me wrong, I'm not a China cheerleader.
I give the example I mentioned. People local to me swapping out their model 3's for BYD. Maybe they just got to their end of their lease cycle and wanted to try something different, but I cannot believe they would have willingly chosen a significantly lower quality car (knowing some of them). And I believe the cost difference is marginal but the overall package just a bit better.
And you know people, they'll swap out anything for just a marginal saving. Doesn't have to be significant unless there's some network effects. And there really isn't with cars.
Anyway, I'm just yapping, but think the used Tesla market is going to get even more swamped than it already is. Not a bad thing because previously people looking for low cost cars were buying diesels - so I'm hopeful that'll transition to low cost EV's now ... but the game is up for Tesla automotive, but we've known that for some time.
I welcome the competition, but my two cents is that BYD or any other Chinese brand doesn't seem to be offering anything outside of the typicial price-performance calculus of existing brands.
I welcome competition, as it benefits everyone, even people who don't want to buy Chinese. It will also encourge building factories for EV components in Europe, which mean other suppliers might benefit from lower prices, and some of the savings will end up at the customer.
As for why your coworkers decided to go for non-Tesla EVs, you have to ask them, and ask them again a few years from now if it was worth it. In their defense, Tesla makes a very particular kind of car (in 2 slight variations), which many people might want to move away from.
Maybe they want a petrol range extender, maybe they want a more traditional SUV, or something smaller/bigger than Tesla.
I give the example I mentioned. People local to me swapping out their model 3's for BYD. Maybe they just got to their end of their lease cycle and wanted to try something different, but I cannot believe they would have willingly chosen a significantly lower quality car (knowing some of them). And I believe the cost difference is marginal but the overall package just a bit better.
And you know people, they'll swap out anything for just a marginal saving. Doesn't have to be significant unless there's some network effects. And there really isn't with cars.
Anyway, I'm just yapping, but think the used Tesla market is going to get even more swamped than it already is. Not a bad thing because previously people looking for low cost cars were buying diesels - so I'm hopeful that'll transition to low cost EV's now ... but the game is up for Tesla automotive, but we've known that for some time.