I don’t think AI is killing B2B SaaS. It’s exposing what was already broken. A lot of legacy SaaS shipped features that never solved real customer problems; AI just makes that obvious because users now expect intelligence and responsiveness. The products that survive are the ones that use AI to solve actual friction points, not just add another automation toggle.
In our work, we’ve seen features like AI search and guided workflows improve retention only when they reduce manual effort and are trusted by users. If an AI feature feels like a gimmick, people ignore it. So I’d reframe it: AI is accelerating differentiation, not destroying the category.
In our work, we’ve seen features like AI search and guided workflows improve retention only when they reduce manual effort and are trusted by users. If an AI feature feels like a gimmick, people ignore it. So I’d reframe it: AI is accelerating differentiation, not destroying the category.