Companies with non-stupid people can still do stupid things.
I think the issue with the experimentation is that they still don't have an obvious golden goose yet. Google has been able to fuck around with experiments because search/ads are always still there to carry the team and provide an infinite money spigot, even if the experiments mostly fail. But OpenAI doesn't really have an equivalent for that.
Or perhaps they lucked into chatGPT and the true prowess of the product function is being laid bare. They've had many failed projects now: that shopping stuff, a web browser, Sora.. the success they are having from Codex wasn't an original idea but a classic-case of copying. Have they run out of steam?
Very much possible. What has come out of Meta organically besides Facebook? Its valuation comes predominantly from the assets they acquired + investments yet to be made that build on the acquired assets.
Google is similarly iffy with product development. OAI is better still, marginally, in terms of delivering a more polished experience.
Also I do regard them stupid, simply because they are not following wisdom that was shared decades ago by someone with an incredible batting average when it comes to innovation: start with the customer experience and work backwards to the technology.
I think the issue with the experimentation is that they still don't have an obvious golden goose yet. Google has been able to fuck around with experiments because search/ads are always still there to carry the team and provide an infinite money spigot, even if the experiments mostly fail. But OpenAI doesn't really have an equivalent for that.