One important thing that they neglect is that liquid is big, and heavy!
As a city dweller who doesn't usually take a car to the grocery store, I don't usually buy more than a few liters of liquid at a time. I like drinking carbonated water, but I don't want to lug it home, and I don't want to have to store it in my small-ish kitchen.
I wonder what percent of consumers I'm in. 3? 5? Maybe not enough to matter, but I bet even many car-driving consumers don't like carrying a big case of soda.
As a city dweller who doesn't usually take a car to the grocery store, I don't usually buy more than a few liters of liquid at a time. I like drinking carbonated water, but I don't want to lug it home, and I don't want to have to store it in my small-ish kitchen.
I wonder what percent of consumers I'm in. 3? 5? Maybe not enough to matter, but I bet even many car-driving consumers don't like carrying a big case of soda.