I'm going to have to disagree to some extent in that "our generation" is not more risk-averse than past generations. Past generations had you graduate from college and success was often defined by working at one company for your entire life, possibly rising in the ranks slowly. Becoming a lawyer and becoming a doctor have a pretty set path -- if you're going to be doing open-heart surgeries I don't want you to keep "failing fast" (startup speak, I know). If anything, in this post-The Social Network world, even if some people's motives aren't there, I still think people are embracing entrepreneurship more than in many other previous generations.