Better photos experience, better media embedding, better commenting (until Facebook later copied G+), better search, simpler privacy control system, better notification drop down, better mobile app, etc

Asking to import and nag dialogues, I agree. They need to stop that.

Compared to Facebook, it's beautifully designed.

That ... actually makes me wince a bit. For the Facebookers.

http://stylebot.me/styles/2446

That's what it took for me to be able to tolerate the Plus.