"What if we made a web page which appears to have large sections with no content, but then when the user scrolls down so that the entire screen is empty, we fill the screen with content, some of which is already above the top of the screen? That would be great."
Every time I visit a webpage that uses animations and weird UI behavior this[1] comes to mind.
There are some cases where animation is nice, but I find the page very distracting and unpleasant to read.
edit: Did anyone else try to scroll through the iPad-esque reader in the "Choose a Chapter" section? It seems very slow.
For me that wasn't even the worst part. What is the contrast ratio here? Looks light light-grey on off-white or something. I mean, ok, "they" say: 'Don't use black text on white background'. But "they" also say: 'Being able to actually see the text helps readability'.
And are those chapters available as single-page links -- or just in that cramped div/iframe with scrollbars?
I know this is harsh, but after seeing quite a few designs on the front page of hn, this has the prize for detracting from the user experience.