I like this, because it dispenses with the "Apple lover" angle and instead focuses on the existing watch market at the $350 price point. It should be clarified, though, that $350 is the base price and some configurations are probably going to go up to double and triple that.
Here's something that's different from the existing watch market and Apple's watch. Most people who pay $350 or more for a watch will wear it for years and years.
The Apple Watch, as beautiful as it is -- is still an electronics/computing device that has obsolescence built into its life cycle (I'm also curious if the battery can be replaced).
Unlike an analog watch, people will want to upgrade to watches with faster CPUs and other new technology. And if you use mobile phones and tablets as a model, that could translate to every couple of years.
While I believe that initial sales will be impressive, it'll be interesting to see how a premium product like this will perform in the long term.
Yeah, that is a big difference. Dropping $600-ish on a watch (figure pulled from thin air) is one thing, but usually when people do that, it's gonna be their watch for many years.
It'll do well, considering how other premium products from apple sell. All those who buy an Apple product every time they release one...big enough market